How to Do Article Marketing
Similar to Press Releases, Article Marketing is a very effective way of marketing your business. Article Marketing should emphasize the marketing aspect of your business in terms of building credibility and trust in the industry.
When an Article is appropriately written, it'll rank in the search engines and generate traffic to your site. But more importantly than that, the people who do visit your site believe you and feel as though you may have something to offer them.
Think of an Article as a publicity tool. Every business writes Articles and publishes Press Releases. It's one of the cheapest and easiest ways to get exposure and generate interest in YOU.
Of course, no different than the Press Release, the key to getting exposure through Article Marketing is through writing good content, and optimizing it for the search engines.
This means your Article should follow some particular 'niche' subject such as "Your Name Joins Name Of Your Business." Then, in your Article you'll use the keyword "Name Of Your Business" at least 10 times.
When people see the headline of this Article, they are wondering who "Your Name" is. The first thing they are thinking is why is it so important I know this person who joined "Name Of Your Business."
When they read your Article, they'll learn about who you are, what you have to offer, and why if they are looking at "Name Of Your Business," they should be considering contacting you first.
Now, having said that, many Article sites do not allow self promotion so you have to write your Article in a third person kind of view and subtly cover the key points.
The key to Article Marketing is consistency. You'll want to publish at least 1 article per week if not 2 or 3. Eventually, you'll have many, many articles out there all linking back to your site.
This is what Search Engine Optimization is. Your website will begin to rank higher and higher in the search engines because of all the Articles and Press Releases linking back to your site.
To create links in your Articles and Press Releases, use this html format in place of the actual word you want to create the link on - <a href=http://www.yoursite.com>Your Keyword </a>. This is what will create the link to another webpage.
To optimize your Article for search engines, follow the guidelines below:
- Be sure to target one specific keyword in your Article and use it at least 10 times. Typically, this would be the name of your business, plus another word that may commonly be searched for when people look up your business. Such as: "The Team Name Of Your Business," "Sponsor Name Of Your Business," "Name Of Your Business-Is It A Scam?" Add the word in ( ) to your Article and use it as frequently as the main keyword.
- Add styles to the text of the keyword such as BOLD, ITALIC, and UNDERLINE the keyword at least two or three times.
- Always use the keyword in the heading of your Article, in the summary, in the opening paragraph, and at the end or closing of the Article.
- Be sure to link the keyword back to your web site.
One of the main reasons people choose not to use Article Marketing is because it is very time consuming. So, you have a choice to manually submit your Articles to the sites listed below, or you can choose to purchase an automatic Article Submission Software that will automatically post to hundreds of sites for you.
Here are some websites for Automatic Article Submission Software:
Unique Article Wizard
Instant Article Submitter
Article Post Robot
And, here is a resource if you need help in writing Articles. It's an awesome program that creates unique articles for you every single time!
Instant Article Wizard Pro
Here are the key Article Directories you should be sure to manually submit your Articles to:
Here are others:
